Analysis was founded in 1984 by a person with a single-minded belief
in the importance of the role of fragrance: Barbara Busch.

After rapid success in Germany the company has grown internationally with
like-minded marketing experts joining Barbara throughout Europe and the USA.

We are the only experts offering strategic marketing consulting to specifically
integrate scent as the invisible brand personality into the marketing-mix.

Developing powerful brands and products which meet business objectives
as well as consumers’ perceptions and desires is our mission.

We are an international network with broad expertise. The team is all
multilingual & multicultural.

We offer a rapid, high-tech service with flexibility for clients’ individual needs.