The GfK Group, the No. 5 market research organization worldwide, operates in five business divisions: Consumer Tracking, HealthCare, Non-Food Tracking, Media and Ad Hoc Research. In addition to 15 German subsidiaries, the company has over 120 subsidiaries and affiliates located in 50 countries. Of a current total of around 5,000 employees, around 1,450 are based in Germany.