insight europe is based in the finance and business capital of Frankfurt, Germany and specialised in the field of European Marketing Research and Consulting.

insight europe is an interdisciplinary team of multilingual European researchers which is lead by its founders, Jeanne Carré (M.A. Sociology and Cultural Anthropology, France and Germany) and Eva Caspary (Master of Science, Management and Marketing, France - Master of Business Administration, USA).

Thanks to our long experience in international marketing research and our intercultural sociological approach, we are able to offer you a valuable platform on which creativity and pragmatism are joined harmoniously to provide for a successful achievement of your goals.

Our aim is to show you the way to the consumer's heart and mind, be it in a business to business or in a business to consumer relationship.

We believe that only when you are able to understand your customer emotionally and intellectually, will you be able to satisfy their needs with success.

Our methods are employed in the following research areas:

• Advertising research
• Communication research
• Concept tests
• Customer Satisfaction Analysis
• Design tests
• Employee opinion research
• Image research
• Name tests
• Packaging tests
• Product tests
• Social studies
• Trend research & lifestyle studies
• Website testing