Mafo-Institut®, now owned by Andreas Bruckert,
was founded in 1956 as a full-service marketing research institute
by Dr. Emil Bruckert. Since its foundation it has been an independent
company and is one of the most reputed agencies in Germany.
Mafo-Institut® has resided in its own building in Schwalbach/Ts.
since 1966.
Mafo-Institut® offers its own field with more than 1,000
interviewers all over Germany, about 150 of whom are specialised
in pharmaceutical or business-to-business research.
The CATI-facilities are equipped with the latest software and
hardware. With this multimedia equipment i.e. spots, slogans can
be played while interviewing or open ended questions recorded
digitalized.
Mafo-Institut® and the managing directors are members of
ADM, BVM and ESOMAR.
For over 20 years, Dr. Bruckert has been active in the ADM Data
Privacy and Legal Affairs Committee, Andreas Bruckert is part
of the ADM committee for establishing Quality Standards. |