When global expertise matters

Founded in 1957, Psyma is one of the classic brands among European qualitative marketing research companies at an international level. PSYMA GROUP AG is the holding company of 13 highly specialized agencies that are the analytical experts in their respective field.

Our subsidiaries are internationally recognized experts in their particular fields. This enables us to combine product specific focusing with an extensive range of methods.

Our core competence rests on the practical analysis of the perception of and the reaction to facts. We deal with people and their feelings, symbols, motives and barriers with regards to market-relevant behavior. We can provide marketing solutions sensitively, precisely, skilfully and in a globally proficient manner.

The world’s largest brand names put their trust in our specialists. These inlcude global players in pharmaceuticals, automotive, sport, capital and consumer goods as well as national suppliers in media and transport.